# Replace a $40K CRM contract with a custom CRM built in an afternoon

Atonom, a 25-30 person AI sales company, built its own CRM in Lovable with a first working prototype in about 3 hours. It replaced a Salesforce contract, cutting annual CRM costs from $40,000 to about $1,200.

- Blaze Score: 66/100
- Proof: One public report
- Difficulty: Beginner
- Tools: Lovable
- Setup time: 3 hr
- Monthly cost: $25/mo
- Saves: $38,800 per year
- Source: https://lovable.dev/customers/atonom
- URL: https://www.blazefish.com/use-case/replace-a-40k-crm-contract-with-a-custom-crm-built-in-an-afternoon/

### Steps

1. List the CRM features your team actually uses each week
2. Describe those screens and fields to Lovable and generate a first version
3. Connect a database and sign-in so the team can share it
4. Import your contacts and deals from a CSV export
5. Run both systems side by side for a few weeks before canceling

### Prompt

```
Build a simple CRM for a 25-person sales team. I need: companies, contacts and deals; a deal pipeline board with drag-and-drop stages (Lead, Qualified, Proposal, Won, Lost); an activity log per deal; owner assignment; and a CSV import for contacts. Add email sign-in and a dashboard showing pipeline value by stage and by owner.
```