Sales & marketing use cases
Leads, outreach, SEO, content distribution and support.
6 use cases
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56
Answer customer questions from your help docs, with a human handoff
An agent answers routine support questions using only your help docs, says when it is not sure, and hands everything else to a person with a summary.
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56
Turn a keyword into a researched blog draft in WordPress
An agent reads the top search results for a keyword, writes an outline and a draft in your voice, and saves it to WordPress as a draft for you to edit.
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62
Generate on-brand Google Ads variations in 30 seconds instead of 30 minutes
Austin Lau, a growth marketer at Anthropic with no coding background, used Claude Code to build a Figma plugin for ad variants and a command that drafts responsive search ads checked against brand and Google Ads rules. Ad creation dropped from about 30 minutes to about 30 seconds.
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59
Generate 2,000+ qualified advertiser leads in a month with a web-searching agent
Andrew Harding at Slate Studios built a Zapier Agent trained on Slate's advertiser personas that searches the web for target accounts and contacts and drops them into Google Sheets. One agent produced more than 2,000 qualified leads in its first month.
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61
Prep sales reps with AI call briefs and coaching, adding $1.5M+ ARR in a quarter
Gusto's go-to-market team built Gumloop agents that score sales calls, write pre-call briefs from Salesforce, prepare partnership reviews and flag churn risks each morning. Gumloop reports over $1.5M in added ARR in three months and a 31% higher win rate on deals prepared with the briefs.
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51
Match sellers with the right customer references using a CRM-aware agent
Samsara's marketing operations team built a Gumloop agent that checks a prospect in Salesforce, searches the approved reference list and returns ranked matches with reasons. Along with other ops agents it replaced a single-purpose tool and saves the company about $80,000 a year.